Śrīla Prabhupāda Says – [Regarding how our dealings must be honest which will ensure that we do not gain a bad name by the public]

Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest. If we do something which is deteriorating to the popular sentiments of the public in favor of our movement, that is not good. Somehow or other we should not become unpopular in the public eye.

These dishonest methods must be stopped. It is hampering our reputation all over the world. Money collected for feeding people in India should be collected under the name ISKCON Food Relief. Not any other name. And every farthing of that money must be sent to India, or better yet, buy food grains there and ship them here and we will distribute. But every farthing collected for that purpose must be used for that purpose.

[Letter to Rūpānuga: Bombay 9 Jan 1975]